THREE AMAZING TOOLS THAT EVERY 3D ARTIST MUST TRY

Well, this article may help you out in adding pure perfection in your work. Get to know three among the most amazing tools that can truly bring in real excellence. Though there are plethora of software that provides unique and amazing video tools, these 3 wonderful tools will leave you speechless.  So, have a glance and get to know three of the most wonderful tools in the world that can surprise any 3D artist out here. Folks! Just try out these tools that has the capacity to create and bring life to your 3 D images.

Substance Painter

Substance Painter is a brand new 3D Painting app with never before seen features and workflow improvements to make the creation of textures for 3D assets. Substance Painter of Allegorithmic is an innovative 3D painting app tailored to the needs of game artists. Wimore standard features like layers, symmetry painting and masks, Substance Painter rethinks the texture painter's toolset for next-generation games, providing a physically based viewport, physically based materials, and an innovative set of particle brushes, the customer can paint procedural details like dirt, weathering or damage onto a mesh. Workflow is fully non-destructive, making the process of asset development faster and more flexible. Substance Painter is a game-changer, putting powerful new tools in the hands of artists, and bringing the fun back to texturing – a fact highlighted by Allegorithmic CEO Sébastien Deguy. 

ChronoSculpt

ChronoSculpt of NewTek, the leading post-production video tools and visual imaging software Production Company in U.S is released last year. The tool enables artists to 'paint out' errors in simulations manually, or to sculpt additional layers of deformation on top of an existing animation. In many ways, ChronoSculpt is a fusion of several indispensable tools, with a timeline that allows users to replace the arduous process of correcting errors in animation and dynamic situations with a straightforward manual workflow.

Corona Renderer

Developed since 2009 and still officially in alpha, Render Legion's Corona Renderer is a high-quality unbiased renderer, available as a 3ds Max plug-in or standalone app. It's production-ready, proudly CPU-based, and currently boasts 35,000 downloads. Developer and founding partner Ondra Karlík highlights the fact that important stages of Corona's development were driven via consultation with the user community on its forum: something he believes differentiates Corona from its competitors, and made its nomination for a CG Award possible.

GOOGLE LAUNCHED #TOGETHERONLINE TO PROMOTE DIGITAL LITERACY OF WOMEN

#TogetherOnline is a revolutionary venture launched by Google India to gather support for more women to get on the Internet. Google associates with Snapdeal, Axis Bank, HUL and GSK to inspire Internet users to raise up and help a woman get on the web and realize how she can use internet usefully to get ahead in her life. The objective of #TogetherOnline initiate is to help promote digital literacy among women by getting them to understand the power of the internet.

"The internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. We want to encourage all these users to extend this power of the web to women in India.” says, Sandeep Menon, Director Marketing, Google India.

#TogetherOnline which is a nine week-long initiative, will include many activities across the country, starting with a concert featuring actor Farhan Akhtar, is anticipated to bring in remarkable change in the graph of number of women users of World Wide Web. While Axis Bank, will host special digital literacy workshops for women customers in their branches across India, Snapdeal will run awareness campaigns amongst its shoppers and educate women on the entrepreneurial opportunities on their platform. Google has also partnered with PopXo, a lifestyle website, for #TogetherOnline.

To target the interiors of India, Google will also launch around 500 custom-designed internet carts that will reach women across 5,000 locations in rural and small towns of India. Under #TogetherOnline, Google has employed basic Internet training across 950 educational institutes, training for over 45,000 girl students and over 5,000 teachers who can continue to educate and inform more girl students across India.

BILLBOARDS TO TURN INTO MODERN SMALL HOUSES

Well, how would it look if a billboard is turned into a fascinating tiny house at some really exciting places like in the middle of a pond or a maize field?  As we live in digital age and advertising is going more and more online, what is the future fate of the less famous billboards around the world? So, the twisting fate of billboards is our fail of the day!

Well, transportation conservation is becoming an increasing economic and ecological concern, the billboards are anticipated to be taken away from the scene gradually. But, it some real creative architects says that it could be charmingly utilized! A proposal by Front Architects, a polish architecture company suggests turning these billboards into lofted homes – small houses, but located in some potentially fascinating places.

Some of these unusually thin homes could be built in place from scratch, others could be transported to new locations or even left where they are in the urban environment. As with so many good design projects the feasibility of this specific idea as such is not of singular or even primary importance – the concept provides a foundation for rethinking everyday urban structures, artifacts of the built environment, that we might find new and different uses for as times change.

The above image is only a computer-generated overlay in a real situation. Still, just think what would it be like to live in somewhere so public yet also removed from the street level? Somewhere surrounded by four walls and lifted up from the ground but at the same time exposed on all sides? It’s exciting! So start counting down!

PEPSI CHALLENGES ITS CONSUMERS TO MAKE COMMERCIALS TO AIR THIS IPL SEASON

Indian Premier League (IPL) is about to come back with a bang soon. This IPL season, Pepsi is all set to air some real interesting and social-led commercials that are solely made by its consumers. Pepsi, the title sponsor of the IPL, the greatest sports extravaganza in India is all set to take a great risk that any company could ever do. The company handovers the control of the campaign of its brand Pepsi to its consumers. "It is a risk. But, it is all about the consumers. Finalists will get a cash prize of Rs 1 lakh.” said Chira Jaitly, senior director (social beverages), PepsiCo India.

The company says it’s their first socially-led, content driven campaign till date. Thus, through this ground-breaking challenge, Pepsi opens up a great opportunity to Indian consumers to show their affection for the brand by making 30-second commercial on the theme ‘Crash the Pepsi IPL’. A special jury will select the best entries and those commercials will be aired. On every weekend, around six new commercials are intended to air throughout the season. The Best consumer voted commercial will be aired on the last weekend of the IPL. On the while, Pepsi will continue to have its own commercials for all other brands during the IPL season.

Pepsi has enlisted celebrities such as Usher, Usain Bolt and Serena Williams for a year-long social media promotion. The company is also about to announce new challenges on social and digital channels via the ambassadors, urging consumers to take on the global and local challenges that combine pop culture with social good every month.

Jaitly said Pepsi Challenge would take off from India and it will be launched in other markets later on. "While this is the first set, there will be different Challenges, including some global ones, throughout the year," she added. Pepsi will continue to have its own commercials for all other brands during the IPL season.

GROWING TECHNOLOGIES IN VIDEO GAME INDUSTRY

Technology evolves in amazingly rapid speeds. There’s no doubt that the gaming industry has seen its fair share of technological evolution in the recent years. 2015 will be an exciting ride for all the gamers. We may wonder about how games are going to turn out more technologically brilliant in the future. Well, the gaming as well as game development industry is sure to show a technological advancement this year. Read the article and get to know about 5 technologies you can expect in the future of gaming.

1. Virtual Reality (VR)

Virtual reality is computer simulated environment that can replicate physical presence in real places or imagined / digital world. Recreating sensory experiences, which include virtual taste, sight, smell, sound, and touch is the major advantage of the technology. This can be effectively used in gaming and game development to offer the gamer a brand new sense of gaming experience. With this cutting edge technology, the gamer can experience the gaming situation as real. Long leaps in technology that fetched improved hardware capabilities and thus virtual reality (VR) has started to resurface in the gaming industry. Devices like Oculus Rift, that has showcased in various gaming conventions has already received numerous positive reviews from game developers and gamers alike. The technology is thus all about giving a 3D experience while gaming and is about to take gaming to next level in the near future.

2. Secondary Screens For Gaming

Wii U GamePad

Wii U GamePad is a newly released device, which features a built-in touchscreen and incorporated characteristics of tablet devices. The touchscreen can be used to supplement a game by providing alternate, second screen functionality or an asymmetric view of a scenario in a game. For example, in first-person shooter games, a second screen lets you access the map or your inventory without leaving the game field.

SmartGlass

It’s amazing that even Microsoft is catching up with the competition with the advent of Xbox SmartGlass. Well, SmartGlass is an extraordinary app developed to act as an additional tool for gamers to interact with. It gives awesome visual experiences while gaming. It can be downloaded into and accessed from smartphones and tablets to enhance the gaming experience.

3. Game Development Kits

These Game Development Kits (GDK), are extensive software to design, build games, simulations and visualizations. Unreal engine, unity 5, twinmotion are some of the best examples of GDK that can come up with real great games. So, anyone can build a game if they wish to do so. These kits make game development easier and cheaper creating more creative game makers, giving rise to more variety of free-to-play games. Thus, games of the future may no longer be monopolized by major game developers.

4. Augmented Reality (AR)

Augmented reality combines two worlds – digital and real, to deal with, helping you to discover some beneficial details in the form of visual data imagery. The same can thus bring a wave in game development as well as gaming.

In gaming, there’re already gaming apps like DroidShooting, a simple shooter game which lets the player interact with the surroundings in real-time. Holding your smartphone up, you will need to shoot targets appearing from everywhere around you. Wearable UI devices like Google Glass where you don’t even need to hold up a console or device, and playing a game almost feels like you’re on the ground in the gaming realm is one among the best apps of Augmented Reality (AR) in gaming.

5. Cloud Gaming

Cloud Gaming is one among the emerging technology, that has begun to gain some momentum. Cloud Gaming is in fact a crucial part of the future of gaming industry. For one thing, the gaming industry sees it as an opportunity to make games as easy to access as music and movies.

With Cloud Gaming, we need not wait forever to get updates to high-quality games. It’s all in the cloud and all we have to do is connect to it with a stable Internet connection and play. Games will also be cheaper and more easily accessible via computers and even tablets. It aims to provide end users friction-less and direct play-ability of games across various devices.

'LOVE HAS NO LABELS' VIDEO GOES VIRAL IN YOU TUBE

A PSA from the Ad Council for its 'Love Has no Labels' campaign is one of the biggest things on social media, racking up tens of millions of views on Facebook and YouTube
Sometimes even the most apparent thing comes as a surprise. And, when it leaves us with a warm, fuzzy feeling in our hearts, that's when we know there has been a connect. Ad Council's latest PSA has taken the social world by storm by challenging perceptions and labels. A PSA from the Ad Council for its 'Love Has no Labels' campaign is one of the biggest things on social media, racking up tens of millions of views on Facebook and YouTube.
The Ad Council debuted the first public service announcement in its “Love Has No Labels” campaign Tuesday, featuring couples, families, and friends of different races, religions, and sexual orientations to promote the an overarching message of diversity and inclusion.
Clocking in at just over three minutes, the heartwarming clip begins with a giant x-ray monitor in the middle of a busy outdoor shopping center in Santa Monica, Calif., showing two skeletons kissing. As a crowd gathers, two women emerge from behind the screen and share a hug and kiss, as the screen displays a message reading “Love has no gender.”

The 'Love Has No L A PSA from the Ad Council for its 'Love Has no Labels' campaign is one of the biggest things on social media, racking up tens of millions of views on Facebook and YouTubeabels' campaign challenges and makes us accept our own personal bias. It starts with a reflection of two skeletons kissing each other behind a screen. When people emerge from behind the screen, it is revealed that they, in fact, are two women in love. The screen then flashes the message.  A touching new PSA by Ad Council for their "Diversity and Inclusion" campaign aims to make people aware of implicit biases. 'Love has no gender'. More skeletal reflections follow and more prejudices are broken - including those related to age, disability, race, gender and colour. The campaign ends with the core thought - 'Love Has No Labels'. The sight of skeletons usually does not inspire the warm fuzzies. Most of the time it means you're in something like a dungeon or watching the 1929 Disney short "The Skeleton Dance."
Basically, skeletons are either terrifying or hilarious. But a new PSA from the Ad Council shows that skeletons can warm your heart too.
The Ad Council recently released a lovely video for its "Love Has No Labels" campaign in an effort to promote tolerance for people of all backgrounds, no matter their age, religion, race or sexual orientation. And it is guaranteed to give you goosebumps. The good kind.
The video opens with an X-ray of two skeletons making out. You can't tell what the two individuals look like other than their bones, which is obviously the point. The couple comes out from behind the screen to reveal that they are two women. The three-minute spot continues in this way, showing couples of all different types, from gay to straight to elderly to biracial to those where each partner practices a different religion.



This is what the video's YouTube page says: "While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see - whether it's race, age, gender, religion, sexuality or disability. This may be a significant reason many people in the US report that they feel discriminated against. Subconscious prejudice - called "implicit bias" - has profound implications on how we view and interact with others who are different from us. It can hinder a person's ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The 'Love Has No Labels' campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families and our colleagues. Rethink your bias at lovehasnolabels.com."
The video received 3.5 million views in just one day.
The video invites people to go to the microsite lovehasnolabels.com where people can take quizzes to figure out if they have any implicit bias, without knowing it themselves. There are also personal stories from people who have been discriminated against. The site, more importantly, gives an answer as to how can one stop bias.

NATIVE ADVERTISING, THE MOST TRENDING ONLINE MARKETING TACTIC IN 2015

 Relatively a new tool in the online marketing, developing media strategy is on the rise and showing promise of superseding traditional means of advertising. Hotly contested by some and praised by others,  many leading brands in the world has started exploring Native advertising as an efficient and effective vehicle to seed their content & reach and engage with their targeted audience. Fashion and beauty segment, which are booming industries are the early adapters of this tool. Global players like Yahoo, Adyoulike, AdZouk and Connate are already making noise in this emerging and effective marketing tool.

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in the online medium it is placed. It is a sub division of the catch-all content marketing, meaning the practice of using content to build trust and engagement with potential customers through online platform. It’s actually a directly paid opportunity that is content based and delivered without disrupting the user experience. Native ads can be tweets on Twitter, suggested posts on Facebook or even full-page ads.

Traditional Advertising Vs Native Advertising

Traditional display ads are the boxes and banners we’re all used to seeing at the top of web pages. Native ads are an entirely different. With a design that matches the style of the page they’re featured creating a subtler and less disruptive experience for users. However, it has emerged as the most trending and growing online advertising tool of the age.


They should not be confused with sponsored content. An easy way to remember the difference is that if it’s promotional, it’s an ad and if it’s editorial, it’s sponsored content. Native advertising can have an educational component.  It aims at convincing rather than informing the audience. Native advertising uses a brand’s voice and motives to influence content. However, sponsored content is un-biased and strictly editorial; it aims to elevate a brand by showcasing subject-matter expertise.

Advantages of native advertising

The nature of the content of native ads makes it more likely to go viral online. Native ads are more likely to be shared than banner ads - 32% compared to 19%. The amount of time users view native ads is also the same as the attention they pay to editorial content.
Native ads have been shown to perform better on mobile than those of traditional design as well. This is because in order to make an effective native ad, it has to be relevant to the content in which it is featured—unlike traditional ads that are placed on screen and don’t necessarily match up with messaging.

Disadvantages of native advertising

According to an Advertising Age article, native advertising has a long way to go to outspend traditional advertising. It also points out that this new means of advertising has multiple hurdles to overcome.

One point suggests that since this is a new strategy, media and consumer hype could be clouding the metrics. On top of that, the analytics being used to monitor native ads are not up-to-par with traditional advertising.

Other concerns revolve around the fact that audience targeting isn’t accurate enough and that consumers may feel tricked into reading ads and develop a negative mind set of brands.
Transparency is also a huge issue that is being discussed by many in the industry.

TOP 5 SMART LOGO DESIGNING SOFTWARE FOR THE NEXT GENERATION

As the foundation of a business firm is laid, the first and fundamental aspect that one should focus is its logo development. A trendy creative logo forms the identity of the multinational and it makes up the impression as well as put on show the perspective of the multinational It plus, promotes its business message, brand and proceedings exchange of ideas towards its targeted audience.
When you need a flawless logo design for your company, brand or event, you will definitely require an expert logo designer. When you need a flawless logo design in support of your company, brand or event, you will absolutely require an expert logo designer. If you are newbie logo designer and stepping into this vivid realm of logo designing, you are supposed to get in acquaintance with top logo designing software. So this article might help you a lot. Here are in a row regarding five e admirable logo design software with the purpose of will help you in making creative and stunning logos.

1. Logomaker

Logomaker is in fact the most easy to use logo designing software to create perfect logos according to your requirement. Even if you are without any previous design experience, you can create a brand new logo within minutes using this online wizard.

A huge selection of more than 10,000 icons and images, created by professional designers are made available to Logomaker users. All what you need to do is adding text, choosing a font, playing around with colours and spacing to create your own unique logo design. So try out this to create and save up to six web-ready unique logos and download them absolutely free. You’ll also get a proper HTML code to copy and paste online and if you need high resolution versions to print, you can also get it for a very low rate.

 2. Laughingbird

If you’re just after a logo to use for your online collateral, then Laughingbird could be just what you search to create professional logo designs. This software is quite easy and user-friendly as you need not have to draw anything in Laughingbird’s Logo Creator. Start by just downloading the software, available for both Mac and Windows for free. As Logo Creator offers around 200 templates and even more graphic elements, which can be directly used, you simply need to, upload your own or import custom graphics from the web. The special range of effects and text options on the menu makes it more interactive and demanded. So guys, check out it for free and smashing logos.

 3. Summitsoft Logo Design Studio

Summitsoft’s Logo Design Studio is yet another, super excellent software that offers a wonderful range of whopping 1500 pre-designed templates that matches any industry, ie: from food to finance, agriculture to aviation or telecom to textile industry. Here, you can go for an extensive tweaking of the colors, fonts, shapes and effects or even import your own graphics to personalize your logo. You can make use of shape tools to draw your own and snap them into place with the one-click alignment option of the software. It will also take you through the trade mark process to secure your brand identity by generating ideas for slogans and taglines that goes with your unique logo.

4. LogoYes

LogoYes offers the unique option of altering the size of logo without losing its quality and details. So, the best feature of this software is its quality outcomes. Being easy, quick and affordable logo design software, it allows you to design and perfect your business logo. You can use this wizard by the following simple steps. First, start by finding art for your logo. The second step involves adding text or making small tweaks such as rotating, re - sizing, flipping or re - positioning elements. The major matter is nothing else, but you need to make a purchase only once you’ve finished with the process do. So give it a try!!

5. Sothink Logo Maker Professional 

 Design unique logos, with Sothink, one among of the fastest design tool available. Sothink’s Logo Maker is alternative free downloadable software to come up with real awesome logos. You have an endless chance of building up your logo on free templates as well as editing your existing logo, or creating your own from scratch. You can create new logo designs as well as you can use the in-built templates for easier logo designing. This online wizard helps you out along the way with some smart and sensible colour tools, seven vector drawing tools and a couple of dozen special effects, which can be applied to individual text letters. Finally, you can import content yourself – either Flash or static graphics. Supported export formats are png, jpg, bmp, tiff and svg.

If you want real awesome and wonderful logos for your brand, just click here