A PSA from the Ad Council for its 'Love Has no Labels' campaign is one of the biggest things on social media, racking up tens of millions of views on Facebook and YouTube
Sometimes even the most apparent thing comes as a surprise. And, when it leaves us with a warm, fuzzy feeling in our hearts, that's when we know there has been a connect. Ad Council's latest PSA has taken the social world by storm by challenging perceptions and labels. A PSA from the Ad Council for its 'Love Has no Labels' campaign is one of the biggest things on social media, racking up tens of millions of views on Facebook and YouTube.
The Ad Council debuted the first public service announcement in its “Love Has No Labels” campaign Tuesday, featuring couples, families, and friends of different races, religions, and sexual orientations to promote the an overarching message of diversity and inclusion.
Clocking in at just over three minutes, the heartwarming clip begins with a giant x-ray monitor in the middle of a busy outdoor shopping center in Santa Monica, Calif., showing two skeletons kissing. As a crowd gathers, two women emerge from behind the screen and share a hug and kiss, as the screen displays a message reading “Love has no gender.”
The 'Love Has No L A PSA from the Ad Council for its 'Love Has no Labels' campaign is one of the biggest things on social media, racking up tens of millions of views on Facebook and YouTubeabels' campaign challenges and makes us accept our own personal bias. It starts with a reflection of two skeletons kissing each other behind a screen. When people emerge from behind the screen, it is revealed that they, in fact, are two women in love. The screen then flashes the message. A touching new PSA by Ad Council for their "Diversity and Inclusion" campaign aims to make people aware of implicit biases. 'Love has no gender'. More skeletal reflections follow and more prejudices are broken - including those related to age, disability, race, gender and colour. The campaign ends with the core thought - 'Love Has No Labels'. The sight of skeletons usually does not inspire the warm fuzzies. Most of the time it means you're in something like a dungeon or watching the 1929 Disney short "The Skeleton Dance."
Basically, skeletons are either terrifying or hilarious. But a new PSA from the Ad Council shows that skeletons can warm your heart too.
The Ad Council recently released a lovely video for its "Love Has No Labels" campaign in an effort to promote tolerance for people of all backgrounds, no matter their age, religion, race or sexual orientation. And it is guaranteed to give you goosebumps. The good kind.
The video opens with an X-ray of two skeletons making out. You can't tell what the two individuals look like other than their bones, which is obviously the point. The couple comes out from behind the screen to reveal that they are two women. The three-minute spot continues in this way, showing couples of all different types, from gay to straight to elderly to biracial to those where each partner practices a different religion.
This is what the video's YouTube page says: "While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see - whether it's race, age, gender, religion, sexuality or disability. This may be a significant reason many people in the US report that they feel discriminated against. Subconscious prejudice - called "implicit bias" - has profound implications on how we view and interact with others who are different from us. It can hinder a person's ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The 'Love Has No Labels' campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families and our colleagues. Rethink your bias at lovehasnolabels.com."
The video received 3.5 million views in just one day.
The video invites people to go to the microsite lovehasnolabels.com where people can take quizzes to figure out if they have any implicit bias, without knowing it themselves. There are also personal stories from people who have been discriminated against. The site, more importantly, gives an answer as to how can one stop bias.
Sometimes even the most apparent thing comes as a surprise. And, when it leaves us with a warm, fuzzy feeling in our hearts, that's when we know there has been a connect. Ad Council's latest PSA has taken the social world by storm by challenging perceptions and labels. A PSA from the Ad Council for its 'Love Has no Labels' campaign is one of the biggest things on social media, racking up tens of millions of views on Facebook and YouTube.
The Ad Council debuted the first public service announcement in its “Love Has No Labels” campaign Tuesday, featuring couples, families, and friends of different races, religions, and sexual orientations to promote the an overarching message of diversity and inclusion.
Clocking in at just over three minutes, the heartwarming clip begins with a giant x-ray monitor in the middle of a busy outdoor shopping center in Santa Monica, Calif., showing two skeletons kissing. As a crowd gathers, two women emerge from behind the screen and share a hug and kiss, as the screen displays a message reading “Love has no gender.”
The 'Love Has No L A PSA from the Ad Council for its 'Love Has no Labels' campaign is one of the biggest things on social media, racking up tens of millions of views on Facebook and YouTubeabels' campaign challenges and makes us accept our own personal bias. It starts with a reflection of two skeletons kissing each other behind a screen. When people emerge from behind the screen, it is revealed that they, in fact, are two women in love. The screen then flashes the message. A touching new PSA by Ad Council for their "Diversity and Inclusion" campaign aims to make people aware of implicit biases. 'Love has no gender'. More skeletal reflections follow and more prejudices are broken - including those related to age, disability, race, gender and colour. The campaign ends with the core thought - 'Love Has No Labels'. The sight of skeletons usually does not inspire the warm fuzzies. Most of the time it means you're in something like a dungeon or watching the 1929 Disney short "The Skeleton Dance."
Basically, skeletons are either terrifying or hilarious. But a new PSA from the Ad Council shows that skeletons can warm your heart too.
The Ad Council recently released a lovely video for its "Love Has No Labels" campaign in an effort to promote tolerance for people of all backgrounds, no matter their age, religion, race or sexual orientation. And it is guaranteed to give you goosebumps. The good kind.
The video opens with an X-ray of two skeletons making out. You can't tell what the two individuals look like other than their bones, which is obviously the point. The couple comes out from behind the screen to reveal that they are two women. The three-minute spot continues in this way, showing couples of all different types, from gay to straight to elderly to biracial to those where each partner practices a different religion.
This is what the video's YouTube page says: "While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see - whether it's race, age, gender, religion, sexuality or disability. This may be a significant reason many people in the US report that they feel discriminated against. Subconscious prejudice - called "implicit bias" - has profound implications on how we view and interact with others who are different from us. It can hinder a person's ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The 'Love Has No Labels' campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families and our colleagues. Rethink your bias at lovehasnolabels.com."
The video received 3.5 million views in just one day.
The video invites people to go to the microsite lovehasnolabels.com where people can take quizzes to figure out if they have any implicit bias, without knowing it themselves. There are also personal stories from people who have been discriminated against. The site, more importantly, gives an answer as to how can one stop bias.
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